Petabyte to Exabyte

1 petabyte (PB) = 1,000 terabytes (TB) in the SI decimal system. In the binary IEC system, 1 pebibyte (PiB) = 1,024 tebibytes (TiB) = 1,125,899,906,842,624 bytes. The distinction matters for enterprise storage procurement: a petabyte of raw disk capacity appears as about 909 TiB in an OS reporting binary units.

Petabyte-scale storage is common at: social media platforms (Facebook/Meta stores over 100 PB of photos alone), streaming services (Netflix's content library is estimated at 100+ PB), government agencies (US NSA, CERN particle physics data), genomic research institutions, and large financial exchanges storing tick-level trading data. Major cloud providers (AWS, Azure, GCP) collectively store zettabytes.

In 2024, cloud storage costs roughly $20–25 per TB per month (S3 standard tier), making 1 PB approximately $20,000–$25,000/month. Raw enterprise disk hardware for 1 PB runs about $20,000–$50,000 upfront (at $20–50 per TB for high-density drives), plus ongoing power, cooling, and management overhead. Tape-based archival storage is considerably cheaper at $2–5 per TB.

YouTube users upload approximately 500 hours of video per minute, or 720,000 hours per day. At an average compressed size of 1–2 GB per hour of HD video, that equates to roughly 720–1,440 TB (0.7–1.4 PB) of new video data per day — before YouTube re-encodes into multiple formats and quality levels, which multiplies storage requirements several-fold.

The SI prefix hierarchy above petabyte: exabyte (EB, 10¹⁸ bytes), zettabyte (ZB, 10²¹ bytes), yottabyte (YB, 10²⁴ bytes), ronnabyte (RB, 10²⁷ bytes), and quettabyte (QB, 10³⁰ bytes) — the last two added by the BIPM in 2022. Current global data storage is estimated in the hundreds of exabytes; no single organisation approaches yottabyte scale.

One exabyte = 1,000,000 terabytes = 1,000 petabytes. If you filled 1 TB external hard drives and stacked them end to end, 1 EB worth would stretch roughly 200 km. In content terms: 1 EB can store about 250,000 years of HD video, or about 100 billion hours of music at 128 kbps. All the data produced by the Large Hadron Collider per year is about 15 petabytes — still 67× less than one exabyte.

Global data creation, capture, copy, and consumption is estimated at roughly 2.5 exabytes per day (IDC 2023 estimate), growing roughly 23% annually. This includes IoT sensor readings, financial transactions, social media posts, surveillance camera footage, scientific instrument output, and all other digital activity. Most of this data is transient and never stored long-term.

Amazon Web Services, Microsoft Azure, and Google Cloud each store estimated tens to hundreds of exabytes of customer data in their cloud platforms. Meta (Facebook/Instagram) stores an estimated 100+ exabytes across all data types. The NSA's Utah Data Center is estimated to hold yottabytes in capability, though actual stored volumes are classified. Collectively, global cloud storage is in the hundreds-of-exabytes range.

An exabyte (EB) = 10¹⁸ bytes (SI decimal). An exbibyte (EiB) = 2⁶⁰ bytes = 1,152,921,504,606,846,976 bytes — about 15.3% larger. This is the largest practically relevant gap between SI and IEC units in storage contexts. For a data center procuring 10 EB of storage, the SI vs IEC difference represents about 1.5 EB of capacity discrepancy in the contract.

Data archaeology is the practice of recovering information from obsolete storage media and formats — 9-track magnetic tapes, 8-inch floppy disks, MiniDiscs, Zip drives, and early optical formats. The challenge is threefold: hardware to read the media no longer exists or is failing, file formats and encoding schemes are undocumented, and magnetic media degrade over time (tape has a 10–30 year shelf life). At exabyte scale, organisations like national archives face the prospect of vast digital collections becoming unreadable within decades. Active migration strategies — periodically copying data to current formats and media — are the only reliable defense, but the cost scales linearly with data volume.